This Non-Profit Educational program found themselves in a vicious cycle: a decades old website that piece by piece had stopped working, a rotating volunteer staff and rapidly decreasing customer base. They knew they needed to reach a wider audience, communicate better with their members but the use of technology was seen as contrary to their mission and value system. They couldn’t figure out a middle ground that would respect their slow, traditional values emphasizing humanity with the fast-paced, intrusive world of technology.
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