This Non-Profit Educational program found themselves in a vicious cycle: a decades old website that piece by piece had stopped working, a rotating volunteer staff and rapidly decreasing customer base. They knew they needed to reach a wider audience, communicate better with their members but the use of technology was seen as contrary to their mission and value system. They couldn’t figure out a middle ground that would respect their slow, traditional values emphasizing humanity with the fast-paced, intrusive world of technology.
The writing was on the wall: Each month the phones would ring less, competitors were closing shop and the flash based 10 year old website didn’t display on most browsers or smart phones. This B2B luxury paper and packaging manufacturer knew they needed a modern solution, fast! Yet with a skeletal staff, there was no budget or time to build and maintain a new website.